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Showing posts from December, 2024

music video

 https://youtu.be/zdFUfIdpAwk

Statement of Intent feedback and learner response.

Comments for AQA:   This statement offers a strong music video concept that is well thought out and meets the brief. Video element is clearly stronger than level 2 but the lack of any print element and weaker representation section keeps this in the lower levels.  Media language elements are considered for the music video in a strong first section although it could offer slightly more specific elements of media language and their potential connotations.  Representation is not really addressed in this statement – it’s largely a repetition of the initial concept and stereotypes and theories are not included here. If anything, this section seems more focused on audience than representations which keeps this in level 2.  Audience is addressed but the audience section seems to repeat elements of the concept section (and then later again in representation). This also keeps it in level 2.  Media industries and digital convergence addressed briefly towards end but – str...